The company’s latest addition to its product lineup is designed to meet the growing demand for premium kitchen appliances that combine functionality with refined aesthetics. As a brand renowned globally for its expertise in refrigeration, Hisense brings to the GCC a product line that not only meets the highest standards of freshness and efficiency but also redefines visual impact in the kitchen. Key Features of the Glass Door Refrigerators Series
• Multi-layered, tempered glass doors for a high-gloss finish that resists scratching and fading
• Hisense’s Multi-Air Flow system for consistent, uniform cooling
• Metal Tech Cooling and a Durable Inverter for superior cooling performance and durability
• Spacious interiors, flexible storage solutions, and energy-efficient technology
Aesthetic Appeal
The Glass Door Refrigerators series is designed to elevate the kitchen to a new level, with a sleek, sophisticated design that complements open-plan living spaces. The multi-layered, tempered glass doors provide a futuristic aesthetic, while the high-gloss finish ensures durability and a long-lasting appearance. Elegance That Lasts
The guiding principle behind the Reflect Series is “Elegance That Lasts,” which aims to create surfaces that are both durable and captivating. By seamlessly integrating glass into its design language, Hisense is elevating refrigeration to a new level, bringing a futuristic aesthetic to modern living. The Role of Design in Modern Living
Design plays a crucial role in modern living, and the kitchen is no longer a purely functional space—it’s an extension of personal style and a reflection of how people live. With the Reflect Series, Hisense is not only meeting the demand for advanced refrigeration performance but also introducing a design-forward approach that seamlessly integrates into modern interiors. A Commitment to Purposeful Innovation
As stated by Jason Ou, President of Hisense Middle East and Africa, “Today’s consumers expect appliances to enhance both their lifestyle and their home. The kitchen is no longer a purely functional space—it’s an extension of personal style and a reflection of how people live. With the Reflect Series, we are not only meeting the demand for advanced refrigeration performance but also introducing a design-forward approach that seamlessly integrates into modern interiors.”
Availability and Rollout Plans
The Golden Sands and Black Diamond models of the Glass Door Refrigerators series are now available across Hisense brand stores and leading retailers in the UAE, with rollout plans for the broader GCC underway. About Hisense
Hisense, founded in 1969, is a globally recognised leader in home appliances and consumer electronics with operations in over 160 countries, specialising in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. With regional headquarters in Dubai, UAE, and 5 offices across the MENA region, Hisense ensures efficient manufacturing, innovation, and distribution, to meet the evolving needs of consumers in the market.
