Swiggy takes on Zomato Hyperpure with B2B kitchen supplies platform Assure ET Retail

Swiggy’s business-to-business (B2B) platform Assure supplies kitchen essentials to restaurants, hotels and caterers. Assure was launched on the Google Play Store on September 17, 2024.

Kitchen Supplies Solution

The kitchen supplies solution is the latest addition to Swiggy’s standalone apps, following the success of its food delivery and ordering platform. This new app focuses on providing users with a comprehensive range of kitchen essentials, catering to their needs for cooking and preparing meals.

A curated selection of kitchen supplies, including cookware, cutlery, and utensils

Personalized recommendations based on user preferences and cooking habits

Integration with popular food delivery and ordering platforms

A marketplace for users to purchase kitchen supplies directly from local suppliers

Benefits for Users

Access to a wide range of high-quality kitchen supplies, sourced from local suppliers

Convenience of having all kitchen essentials delivered to their doorstep

Personalized recommendations to help users improve their cooking skills and explore new recipes

Ability to purchase kitchen supplies directly from local suppliers, supporting the local economy

How it Works

To use the kitchen supplies solution, users can simply browse through the curated selection of kitchen supplies, filter by category, and purchase the items they need.

Further details on this topic will be provided shortly.